MICROELECTRONIC SYSTEMS NEWS

FILENUMBER: 9973 BEGIN_KEYWORDS DIGITAL IMAGING INTEGRATED CIRCUITS END_KEYWORDS DATE: February 2001 TITLE: DIGITAL IMAGING INTEGRATED CIRCUITS
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TITLE: DIGITAL IMAGING INTEGRATED CIRCUITS

For almost two  decades, Zoran  Corp.  has  been  leveraging  its
expertise  in  digital  compression  and decompression to produce
integrated circuits that are in numerous digital camera  and  DVD
products.   In the case of a camera, the image is sensed and then
compressed into memory.   For  example,  with  a  32-MByte  flash
memory card, the Ricoh RDC-6000 can hold up to 800 pictures at is
lowest resolution of 640x480 or about 50 images  at  its  highest
resolution  of  1600x1200.  Using mathematical interpolation, the
camera resolution can be made effectively  into  2000x1500.   The
stored  images are decompressed for viewing.  In the case of DVD,
streams of images are compressed and then stored on the  magnetic
media.    When   retrieved  by  a  DVD  player,  the  images  are
decompressed for viewing.

Historically, Zoran chips have used JPEG  techniques  but  MPEG-4
chips  are  being  developed  now  with  its  recent  merger with
Nogatech.  One product already on the market allows consumers  to
capture analog video from a traditional camcorder or VCR, convert
it into digital form and then compress it for input to a PC via a
USB port.  For additional information, access: Zoran

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